TIKTOK SHOP 7.7 “deal var”

SALE VUI BAO CHECK

challenge.

Turn World Cup attention into TikTok Shop action

approach.

Borrow the familiar football habit of reviewing a decision. Deal VAR gave shoppers a way to reconsider price, vouchers, and delivery benefits before buying, across film, social, outdoor, and promotional formats.

reported result.

100M+ impressions, 500K+ engagements, and 10K+ purchases.